Goals, Personal Development

Topics

0 Comments

Most people understand that having a clear and measurable goal will greatly increase the chances of achieving it. And most people know they should have clear business goals, even if they haven’t actually got a finished plan. But I’m amazed how few people have clear personal goals!

What ten things would you like to achieve in the next ten years?

Imagine that your list will be made up from any combination of things that you want to Be, Do, and Have. What would you absolutely insist upon including if you could only have ten? You can start with more – start with a hundred if you wish, but what would be in the top ten? Continue reading

Most Related Post

  • No Related Posts
Marketing, Personal Development

Topics

0 Comments

What makes a piece of writing really compelling for you? How can you write something compelling for your customers or prospects?

Have you noticed that sometimes you’re hooked immediately and other times you’re bored and click away to another website or turn the page of a magazine? Follow the steps here and be compelling!

Imagine we’re looking at your website home page and you want prospects to read it and feel compelled to take some action. Continue reading

Most Related Post

  • No Related Posts
Marketing

Topics

0 Comments

It’s important to think about your target market before you dive in and start work on marketing. Think about who would be your ideal client and target them specifically. If you get caught up in thinking that your target market is “anyone”, don’t be fooled, there are always criteria that help you better define who you want to attract. If you create very generalised messages to appeal to “anyone”, you end up appealing to no one.

There are two main things you need to know about your target customer:

1) Who are they?
2) What would interest them about your product or service? Continue reading

Most Related Post

  • No Related Posts
Entrepreneurship, Goals, Leadership, Management, Personal Development, Personal Productivity, Team

Topics

0 Comments

Are you someone who finds it easy to ask others for help? Or are you part of the majority that hit barriers and just keep pushing harder and trying to figure it out on your own?

There’s a lot of truth in the jokes about men driving around lost and refusing to stop and ask for directions. Logically it makes little sense, but I know from my own experience whether driving or otherwise that there’s some sort of satisfaction in finding the solution myself. I noticed recently that as my wife and I walked into a large retail outlet, looking for a specific item as a present, my wife’s first aim was to find an assistant to ask. My reaction on the other hand was that even if it took all day, I was going to find it on my own! After ten minutes up and down the aisles my wife insisted on asking the assistant, only to be told that they don’t sell that product. I realised this is almost always what I do in shops, and it’s not very sensible! Continue reading

Most Related Post

  • No Related Posts
Entrepreneurship, Goals, Leadership, Management, Personal Development, Team

Topics

0 Comments

As we go through life and business, we tend to look at logic and operate in a transactional manner. Our paradigm – the way we view the world – is typically based upon logic. It’s how we explain things, it’s rational. For example, pay someone to do a job and they’ll do it. Offer what people want at a reasonable price and they’ll buy it. But the trouble is that actually we tend to be dealing with other human beings, and human beings are not based on logic, we’re based on emotion.

Motivation is much more about emotion than about logic. People only do things when they’re motivated. So if you want someone to work for you and do things the way you want them done, at the time you want them done, you’d better make sure they’re motivated correctly. And if you want people to buy from you and keep buying, you’d better make sure they’re motivated that way. If you want people to trust you, help you, like you… you need to make sure they’re appropriately motivated. Continue reading

Most Related Post

  • No Related Posts
Entrepreneurship, Leadership, Management, Personal Development

Topics

0 Comments

Often when I start working with a business owner, they tell me what they need to improve so that their business will be much better. What would that key thing be in your business? Better cashflow? Better marketing? Better staff? Better sales skills? Better time management?

If something just popped into your head, it might genuinely be that key thing holding back your business. But most often than not, I find that the first thing, and even the second and third, are the comfortable ‘excuses’ that can sound valid, but which really are not the true issue. They might be a significant symptom, but they’re not the cause. Continue reading

Most Related Post

  • No Related Posts
Personal Development, Sales

Topics

0 Comments

You probably want more customers so that you can grow your business? There are quite a few ways to achieve it, but the most effective ways typically involve getting out of your office. By all means take a look under the desk, behind the filing cabinet, in the cupboards… but I doubt you find find any new customers in your office! No, the harsh reality is that all your new customers are out there waiting for you to find them. It’s time to go looking.

It’s fair to say that very few business owners relish the opportunity to go to a networking event and walk up to complete stranger and start a conversation. The mere thought of it will give most people a feeling of cold fear. Apart from those people we all know who are those strange people called extroverts. You know the ones – always sounding confident, happy to walk up to complete strangers and start a conversation. You walk down the road with them and they stop three times to talk to complete strangers. It’s OK for them… but that’s not us. So the rest of us will place adverts, send emails, and in an occasional brave moment – make a phone call. Continue reading

Most Related Post

  • No Related Posts
Leadership, Management, Recruitment, Sales, Team

Topics

0 Comments

Winning new customers is always harder and more expensive than selling to existing customers. There are many ways in which you can keep customers and sell to them time and time again. But there are also things you can inadvertently do that drive your customers away. Could you be driving customers away without realising it?

My wife and I recently visited an old favourite historic site and went for lunch at the restaurant. The staff appeared to ignore us as we entered. We waited ten minutes for them to take our order and at one minute past three in the afternoon they told us that there was no hot food now because they stop serving at 3pm. We never saw one of them smile. They clearly weren’t happy to be there, and so we didn’t enjoy being there either. When we left we agreed that it would be a long time before we returned. Continue reading

Most Related Post

  • No Related Posts
Entrepreneurship, Goals, Leadership, Personal Development, Personal Productivity

Topics

0 Comments

Do you ever dread answering the phone and discovering it’s one of those clients that’s always getting you down? Complaining or demanding more for less with unrealistic expectations? Asking you to do work you hate doing, at times you don’t want to, for prices that are too low? Then it’s time to fire the dud clients and hire the ideal ones!

I really like all my clients. I look forward to spending time with them on the phone or in person, and I really want them to do well. And I’d like to think think the feeling is mutual. I’m careful to work only with clients who I believe I can help, and with whom I feel aligned.

Many business owners I meet tell me that some of their clients are great, but others are a complete nightmare! It’s easy to understand that in any business there’s a pressure to find more customers. This leads people to literally work with anyone that can pay. Continue reading

Most Related Post

  • No Related Posts
Leadership, Personal Development, Personal Productivity, Team

Topics

0 Comments

In everyday life we need knowledge in order to do what we need to do. Many of the basics like how to cook, how to drive, DIY, cleaning, washing, organising the household bills – they all require us to put in some time and effort to gain the necessary knowledge. And if we don’t have the appropriate knowledge, or don’t want to do it, then we have to pay someone else. They gained the knowledge, so we pay them for the value that they can provide.

To succeed in business you also need to invest the time and effort to gain appropriate knowledge. Exactly what’s appropriate will depend upon your areas of need. Running a small business is more demanding than running a large one in many ways because you need to have a very wide range of skills; You need at least a basic knowledge of finance, marketing, sales, plus knowledge about the products or services you’re offering. Continue reading

Most Related Post

  • No Related Posts