Category Archives: Marketing

Marketing, Personal Development

What makes a piece of writing really compelling for you? How can you write something compelling for your customers or prospects? Have you noticed that sometimes you’re hooked…
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Marketing

It’s important to think about your target market before you dive in and start work on marketing. Think about who would be your ideal client and target them…
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Marketing

No matter how good we are at telling people about our products and services, it’s always heard with a degree of scepticism; After all, we would say we’re…
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Entrepreneurship, Marketing, Sales

Every business provides a guarantee – your business provides a guarantee! But do you know what your guarantee is? And do you promote it overtly to increase your…
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Management, Marketing, Sales

As a Business Coach I regularly meet with business owners to see what actions they could take to increase profits. Someone recently asked “How do you go about…
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Marketing, Sales

Whatever marketing you’re working on – website, advert, networking – ensure you have a clear call to action. I always advise when creating a marketing communication to consider:…
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Marketing, Personal Development

Many of my colleagues and readers of my weekly blogs ask me how on earth I manage to write something every week? If you have a blog and…
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Marketing

If you value your customers – ensure you stay in regular contact. Businesses often spend a lot of money on marketing to gain a new customer, then do…
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Marketing

Marketing can be divided into two main aims – attracting new customers and then keeping them. We’ll be focusing here on getting new customers and dealing with keeping…
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Business Finances, Marketing, Sales

Are you focusing all your marketing on attracting new customers, or are you remembering to value the ones you already have? If you think you value existing customers,…
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